Negative reviews can significantly impact a property management business. People trust the online opinions of reviewers before they will believe a brand; after all, they feel like the reviewer often has their best interests at heart.
This isn't always the case.
Angry tenants and owners can leave negative reviews in the heat of the moment. People who haven't even worked with you can submit one-star reviews that threaten your ability to bring in new business. Your success depends, in part, upon your response.
In this guide, we'll cover how to properly apologize and resolve negative issues publicly to put your best foot forward. We'll also discuss how to use reviews to improve operations and what to do in the event of review fraud.