Property Management Consulting Blog

Are you looking to generate more leads for your property management company? If so, you're in the right place. 

Marketing is an ever-evolving field that impacts all industries. 

For those operating in the property management industry, staying up to date on the latest marketing trends is key to securing new clients and keeping tenant retention rates high. With 2019 right around the corner, there's never been a better time to refine your marketing agenda. The goal is to ensure you have a marketing plan in place that can scale with your company. The better you plan, the easier it is to stay afloat as changes occur.

A squeeze page is a vital component of inbound marketing for property managers. Commonly referred to as a landing page, a squeeze page has a specific purpose -- to secure email addresses from those visiting your site. Whether it be new leads or existing customers, getting their emails is pertinent to your marketing efforts as a property management company. 

Whether you're new to the property management industry or you've been around for the last several decades, garnering and managing leads can be overwhelming. Thanks to the internet and the advent of cloud-based software, marketing automation is now available at your fingertips.

Marketing automation simplifies inbound marketing and lead management. With a tool like HubSpot, you are provided a single dashboard to manage all of your marketing efforts. Keep reading to learn more about marketing automation and how it can help your property management company gain an edge in today's ever-competitive real estate landscape.

Research reveals up to 30 percent of your assets may be left to the wayside simply because you don't know they are there. For those operating in the real estate industry, it is vital to keep up with all assets at all times. A thorough picture of your assets is key to maintaining cash flow, reducing expenditures, and shortening vacancy cycles. 

Tenants, vendors, owners, your leasing team and that inspiring “quote of the day” filling up your inbox? Do you frequently hear, “I emailed that to you already” when talking to vendors or coworkers? Are there 3 or more digits in your unread emails icon? If you are a property manager drowning in emails, we’re here to help.

Property management involves many stakeholders, all of whom want answers with quick turnaround. You are managing someone’s investments, but you’re also managing someone’s home, and as you already know, “I must have missed your email” doesn’t cut it when you miss a work order or form. To avoid upset tenants and angry owners, use these unique tips to help you stop drowning in emails.

Property management has many tasks that are repetitive. While owners and tenants change, the process of onboarding them and managing their property either does not change or changes very infrequently. When you have your standardized methods defined, you can start to look for tasks you can automate to save yourself a significant amount of time.

“If you do not know where you come from, then you don't know where you are, and if you don't know where you are, then you don't know where you're going. And if you don't know where you're going, you're probably going wrong.”

In this series, we are covering the basics of property management accounting. Part 1 discussed some of the more common accounting terms you will encounter throughout this series. In this part 2, we will cover books and accounts, both for your property management company and your clients.

Part 1: The Basics

In this series, we are going to cover the basics of property management accounting. Property management accounting is different from standard accounting because you not only need to keep track of your property management company’s finances, you are also managing separate accounts for the properties you manage.