Marketing continues to change and adapt to meet the shifting preferences of the consumers you're targeting—and internet marketing changes so fast it can be hard to believe!
For example, did you know that Google is only 22 years old? A trip on the WayBack Machine of the Internet Archive is both a blast from the past and a reminder of how much has changed in the last 22 years.
From beta testing to becoming the leading global search engine, Google has helped shape how we do business. Thankfully, by adjusting marketing strategy following every update, you can ensure your business is found by the tool everyone is using.
Things were simpler in 1999: getting to the front page in search rankings is no longer about keyword stuffing and other (now) black hat tactics. So, how do you get your website to rank in 2020? Bookmark these marketing resources now—because they're great tools moving into the new year!
As a HubSpot platinum partner, we know it seems biased. We weren't always a HubSpot agency though: before moving to HubSpot, RentBridge did digital marketing a different way.
Once we got to know HubSpot, we changed our entire structure to work with it—because it is that good. Everything you do in HubSpot worth tracking comes with easily-tracked metrics that you can use to measure, test, and improve your marketing. It is intuitive and easy to learn, with a complete training academy so anyone can learn to use it—and use it well.
Plus, HubSpot can be configured for property management automation as well as property management marketing automation, making it one tool that integrates with your property management software to simplify your life and get results.
HubSpot even offers a free CRM platform for anyone who wants to try it out! If that's not worth slapping the star in your search bar, we're not sure what is.
Google Search Console and Google Analytics
The biggest search engine in the world offers free tools so you can understand how users are finding and interacting with your content online.
- Google Search Console is a tool that helps you ensure your users can find your site through indexing and search optimization functions.
- You can read up on how to use Google Search Console, or you can access a library of videos from Google Webmasters on YouTube.
Fun Tip: HubSpot integrates with Google Search Console—so you don't have to use multiple reporting tools.
Google Analytics is a tool you can use after installing a tracking code on your website that gives you data on who your users are—and what users do after they are on your site.
Don't have a creative designer on your team? Canva can help!
Canva lets you create custom-sized images that look professional quickly and without the learning curve that comes with using professional image editing software. Either upload an image to edit or use one of Canva's templates. Canva also offers some free tutorials that help you learn the basics so you can start creating custom social media graphics and flyers that look like they were done professionally—and not in Microsoft Word.
There is also a Canva integration with HubSpot, so that you can post your custom social media designs right to your social pages.
If you only need to post to three or fewer social media profiles—and have less than 30 posts to schedule per month—the limited Hootsuite plan is your solution! For most property management companies, this is more than enough to build a decent two-posts-per-week starter social media strategy.
Hootsuite allows you to schedule your posts in advance so you can utilize chunking and spend just a few hours per month writing your social posts. Then, no matter how busy you get, you can trust that your posts are making it to your social pages and supporting your property management marketing efforts.
Google Digital Garage
If you are going to manage your marketing in-house, you need to know what you're doing.
Google Digital Garage has a free Fundamentals of Digital Marketing Certification that will help ensure the marketing you are doing is worth it in the first place. Not all marketing is good marketing: if you aren't getting results after spending a considerable amount of your time working on it, then you are losing money and time all at once! Taking a basic marketing certification course will help ensure you are putting your efforts toward the right objectives.
A United Solution for Property Management Marketing
The other option is working with a digital marketing company that specializes in property management marketing. Not all digital marketing is the same: property management comes with a specific set of challenges that a general marketing company may not understand without a lot of time and training.
When you choose RentBridge, you bring in a marketing company you don't need to train to get results. Our marketing team has real experience in the field—so they are first-hand experts. We provide property management marketing from the perspective of veteran property managers—so that you can grow your business with the tools that matter.
One of the tools that we often highlight at RentBridge—especially in our blog posts—is SEO. SEO is more than a strategy: it's a way of thinking that acts as the foundation for your marketing efforts. Organic optimization builds over time—but only if you know how to utilize it correctly.
That's why we decided to put together our Property Manager's Guide to SEO in 2020! Just as you need a unique marketing approach for property management, you need a unique SEO approach as well. Download your copy to get started!