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Heather Park
Property Management Marketing | How to Grow Your Property Management Business | Landing Pages

How to Find Tenants Through the Web: Effectively Marketing Rental Homes Online

Written by Heather Park
Oct 01, 2019   |   7:30:00 PM

In this technology-driven age, harnessing the power of the internet is an obvious choice for locating renters. Crafting a welcoming and professional online persona for your management company is vital to drawing in prospective tenants and owners. There are many advantages to advertising a rental home online, including being featured in the many popular rental websites that prospective tenants peruse daily. Harnessing these tools and effectively marketing rental homes online results in securing tenants without them ever stepping foot in your office! For your bottom line, this means an increase in productivity—and less turnover. The following tips can increase applicants and communication, turning vacancies into profitable leases. 

1. Have a Good Website

Your website is the first impression of the rental homes you manage for many prospective tenants and owners. It should be one of your company's best assets. Hiring a property management marketing company to add content to your site can greatly increase traffic to your rental listings. 

  • Use SEO-rich content throughout the page to drive your site to the top of Google searches.
  • Avoid robotic wording and "keyword stuffing."
  • Your website should be easy to navigate with bright photos and a clean layout.
  • Don't make prospective tenants go hunting for your listings! Display a navigation toolbar along the top or side of the page so prospects can view listings, read testimonials, and contact you with a click of the mouse.

Woman looking at computer thoughtfully in front of a window.

A live 'chat now' feature is also worth adding as it puts prospective tenants within easy online reach of you should they have a question while they are browsing. This feature should be monitored regularly and use text shortcuts to communicate easily with anyone who visits. Your clients shouldn't have to pick up the phone to get the help they need!

With smartphones leading the technology race, make sure your website is optimized for mobile viewing. It is frustrating for a prospective tenant or owner to try to navigate a site meant for a desktop. The site's code should transition from mobile to desktop view seamlessly. This also helps it achieve higher rankings on Google searches.

2. Use All Major Platforms

The majority of online rental seekers browse rental sites such as Zillow, Trulia, and Hotpads. Zillow offers prospects many useful tools for house hunting, such as the option to optimize their rental lists and sign up for notifications of new listings. It is crucial to utilize rental syndication services to get your rental homes in front of as many eyes as you can. The automated services offered by most property management software is great for getting your doors on as many websites as possible. A syndication feed allows you to make only one post for a rental home that shows up on all the major rental sites. 

Once your syndication is set up—and your rental homes are featured on the internet—check your ads routinely to ensure they are accurate and current. In some circumstances, the map placement on Zillow home ads is inaccurate, so reach out to their rental manager to have it corrected. All inquiries from the syndicated sites should be responded to quickly to increase your rating and help your rental homes stand out from the competition. 

3. Provide Self-Showing Options for Properties in Good Condition

When a prospective tenant sees a home they are interested in; they want things to move quickly. Requiring prospects to make a trip to the office or set up an appointment to view the home can lead to schedule conflicts, frustration, and lost leads. Once a vacant home is move-in ready or close, have a system in place for prospects to show themselves the home. Set up a lockbox on the door to the house and give prospects the code to get in or utilize automated showing systems like Rently.

Track these self-showing prospects through email or text and follow up after each visit to encourage them to apply. Having an automated system in place to process and contact leads boosts your conversion rate to secure more leases. Asking prospects to text or email in pictures of their IDs also creates accountability for self-showing homes with less risk. 

Cute, little, yellow house in a neighborhood with a tree.

4. Create Extra Landing Pages for Your Listings

Landing pages direct prospective tenants to find what they need: your homes for rent. These pages provide a targeted breakdown of the home, including rent amount, deposit, and information about the application process.

  • Take your time capturing and selecting the best pictures of your rental home to draw in prospects.
  • Clear images showcasing the best parts of the home draw in prospects and encourage them to apply.
  • Display a prominent link to apply so visitors can act immediately upon viewing.

An effective landing page converts browsers into renters and cuts down on phone calls for information. Ultimately, this means more time to devote to growing your business!

Streamline Your Online Marketing for Impressive Results

Fostering a professional and effective online rental home portfolio may seem like a daunting task, but with automated processes, it doesn't have to be! Harnessing the power of online accessibility advertises your rental homes to a wide range of prospective tenants. Finding and securing quality tenants keeps your property management company running smoothly, while proper online marketing makes this a profitable aspect of your business.

Want to learn more about how the right marketing can give your property management company an edge? Peruse the Rent Bridge blog. It's full of useful articles that have been crafted for property managers just like you!

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