You have been working hard on generating leads for your property management business. Now, you need to figure out how to reap the benefits of those leads—and convert them into clients. Successfully improving the lead conversion from your property management marketing campaigns is a crucial element to a prosperous business. The following four steps will help you navigate these complicated waters with ease!
1. Provide Ample Opportunities to Acquire Information
You have the interest of the owner—some would say the hardest part is done! There is still plenty of work that remains at this stage, however. Perhaps the interested owner is now visiting your property management website. You never want to leave your contact information carelessly at the bottom of a web page—most people are not going to scroll that far. Alternatively, your potential clients might be looking at your social media page, like Twitter or Instagram.
In either case, it is imperative for you to be able to say that you have provided enough opportunities for this potential new client to reach you easily. There are far too many property management systems available these days to leave anything to chance. The following are just some of the great ways to make sure a new lead can quickly contact you:
Imagine someone is visiting your website. They are browsing, still unsure if they will get in touch with you or not. Perhaps they don't have the time to dig through your website to answer questions and need quick service. Suddenly, they notice a dialogue box on the corner of their screen; it offers the chance to have a speedy live chat. Now, that client who might have closed their web browser and moved on is engaged in a conversation.
"Contact Us" Button
Social media pages such as Instagram, Twitter, and Facebook. Offer business owners the ability to have a prominent "contact" button available. It makes it incredibly simple for someone who has come to your page searching for information to leave you with theirs. Facebook calls it a "call-to-action" button, and it is simple to implement.
A contact form can be placed on a web page or a social media page. It's a simple way to enable contact for owners who are interested in talking to you. The Rent Bridge contact page is a great example of how to properly implement a contact form. Pair yours with a clear and concise destination page for a new lead to get in touch!
2. Keep in Contact
Marketing automation has made it easier than ever to take advantage of inbound marketing and the lead generation that comes with it. Many workflow automation tools enable you to keep in contact with clients without being a nuisance. They also streamline the process and help you to reallocate labor hours from menial tasks to the essentials successfully.
Marketing for property management should always include a plan with several ways to reach out to potential new clients. Consider things like email campaigns, social media marketing, and digital advertising. Technology has come a long way, and it can be immeasurably valuable in making marketing more accessible and effective.
3. Call at the Right Time
One of the biggest mistakes you can make is to get bogged down in other tasks and let potential new clients slip through your hands. Lead nurturing should always be a top priority, and you and your team should dedicate time to it each day. The longer you wait, the less chance you have of converting a lead. This isn't dating; there's no 48-hour rule. Did that contact form just come through? Perfect! You know they are available; time to get on the phone and close the deal.
4. Didn't Convert? Don't Give up Hope!
Not all is lost; there are several key ways for your company to continue nurturing that client lead. One strategy is to funnel your tasks through the right property management workflows. This includes using a long term drip email approach.
Did you know that the majority of clients require 10 "touches" before they become an official client? It's true! Multiple touches matter and a long term drip email might be the thing that seals the deal while still reinforcing our second tip. The property management marketing automation software that Rent Bridge works with will provide a methodically timed marketing. This includes email campaigns to gently nudge the potential lead and encourage them towards partnering with your company.
Successful lead conversion is a vital component of a property management team's growth. It is essential to ensure you are doing all you can to nurture leads. You don't have to walk this path alone: with Rent Bridge at your side, you will have access to a fantastic team and a proven platform that is simple to use. Why wait? Reach out to us today and see how workflow automation can be a powerful tool to drive your property management lead retention!