Posting often to your property management company's blog is an ideal way to keep traffic generating on your site. Blogs are a crucial marketing tool and can be helpful information for your tenants and owners, but keeping ideas flowing can be challenging. One option is to utilize an expert in marketing such as Rent Bridge to keep your audience engaged and to attract new clients. If you happen to be a fan of the "DIY" mentality, we recommend these tips to produce exciting site content!
Check News Feeds for Current Events
Keep an eye and finger on the pulse of real estate and property management trends for a steady stream of topic inspiration. Routinely check magazine sites and Google news for exciting events and elaborate on them in your property management website. Avoid stating strong opinions concerning events to keep your site on neutral territory. Over time clients may come to know your property management business as "in the know" when it comes to trends and changes. This impression will give your company an identity of authority and expertise in the online world. A "current events" blog post is an excellent space for a call to action to potential clients who may be unfamiliar with new trends or laws. Extend an offer to help guide them through the changes and showcase the value of your property management services.
Generate Ideas from Social Media
Your client base keeps your business running—and they can also help you create an enlightening and engaging blog. Online engagement turns your property management blog into an almost self-sufficient machine, helping generate ideas for new posts using comments and suggestions from old posts. Periodically post an article about a broad subject and ask your audience what aspects of the issue they'd like to know more about. Subsequent posts can then expand on these more specific topics and further engage your client base.
Social media is a useful tool to both market your property management business and streamline client communications. Communications through your property management company's social media site are also an ideal source for blog material. Here are multiple ways to create blog topics with different social media sites.
Create a poll for your followers to ask for opinions from clients regarding trending property management topics and what they expect from your company's services.
Some potential poll topics include:
- What is an essential service a property management company can provide?
- What is the most frustrating aspect of owning a rental home?
- What is most confusing about being a property owner?
Follow hashtags relevant to your property management company to stay aware of any trending discussion topics your prospective tenants and owners want to read about. Tweeting quick links to your new posts are also an easy way to promote your blog and draw more site views.
As with Twitter, Instagram uses hashtags to document trending topics. Follow dedicated real estate and property management pages for inspiration for blog topics, as well. Instagram also provides an excellent opportunity to engage with your audience through comments and call outs that can showcase your excellent customer service.
Keep an Idea Journal with You
Every great writer knows inspiration can strike anywhere! Inspiration for blog posts perfect for property management marketing is sure to come during your day-to-day operations. Keep a small notebook in your office or close at hand to quickly jot down anything you feel is worth exploring as you go about your day. Do you notice prospects asking a similar question often? Discuss this question in a future blog post. Did you or a team member discover a more efficient way to handle a familiar situation? Write a brief discussion on the strategy.
Check Google Search Analytics
Many prospects will find your property management blog by searching Google. To keep a steady audience coming to your site, post topics as relevant as possible to the top searches. Using the Google Trends page showcases a subject and all related keywords with their search popularity. When your blog idea well is running dry, try searching for broad property management topics such as "renting with pets" and "new property owner ideas." The Google trends feature also shows the search keywords activity over time, which can help in figuring out when to post seasonal and rotating topics. You can also see popularity based on different areas of the U.S. so you can focus on matters concerning your region of clients.
As with Google search trends, it's essential to keep track of how your blog posts are performing online. Monitor which blog posts and topics garner the most views and engagement from your clients. Experiment with your blog by creating slight variances in style, such as tone and detail, to see how your clients respond. Allow your blog to grow and shift based on what benefits your tenants and owners most.
If you find that maybe you need some support in between crafting your posts, reach out to the marketing experts at Rent Bridge. We're on top of google trends and relevant blog content—so that you don't have to be.