SFR Property Management Company
Current RB Client, 2016 - Present
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Subject Client is the largest residential single family property management company in their MSA (Metropolitan Statistical Area) and currently manage over 450 single family properties, of which vacancy rates fell within the 2016 Q1 national average of only 4.3% (Source). Subject Client retained Rent Bridge, LLC (“Rent Bridge”) in 2016 to evaluate and make recommendations concerning operations, branding, marketing, fee structure, and technology. The scope of the project entailed an initial evaluation and recommendation report, implementation, and ongoing coaching. As a result of implementing Rent Bridge’s recommendations and ongoing consulting, the Subject Client has realized a 27% growth in properties under management and $157,489 increase in revenue over the first 12 months.
Timeframe - 12 Months
Phase 1 Initial Analysis and Recommendations
Phase 2 Implementation
Phase 3 Ongoing Coaching and Consulting
Scope of Work and Areas of Focus
Market Positioning Demographic and Competitive Analysis
Financial Fee Structure, Expenses, Ancillary Revenue Opportunities
Operations Workflows, Policies, SLAs, Identifying Areas of Inefficiency
Technology Review Existing Technology and Potential Solutions
Branding & Marketing Website, Branding, Digital Marketing Strategies and Sales
Client Results - First 12 Months
Summary of Initiatives
Summary of Results
The subject client of this case study exhibited a notably strong framework, from which Rent Bridge was able to identify numerous key areas to further drive efficiency, growth, and profitability. Rent Bridge focused its recommendations on the areas of market positioning, financial structure, operations, marketing and branding, and technology. Success was definitively achieved in each category, resulting in significant growth in properties managed, total revenue, revenue per property managed, brand awareness, and operational efficiency. The subject client is now well positioned to build on the prior 12 months of success, and maintain its position as the recognized leader of single family residential property management companies in their market.
Calculate the Possibilities!
Sometimes an outside perspective can help to identify improvements that you can’t see because you are too involved in the management of your company. If you are struggling to find the time to create a game plan for success, contact Rent Bridge.