Video marketing has proven itself as highly successful over the past couple of years. Both Google and Facebook have algorithms in place that look favorably on content that includes video. Video marketing is easy to track, and by 2021, it is expected to make up at least 80% of all internet traffic.
For property management companies, video marketing is especially important. Renters these days take to the internet to perform a ton of research on available properties. With a solid video marketing strategy in place, property management companies can increase tenant retention and shorten vacancy cycles.
Keep reading to learn why property managers need video marketing. You’ll also learn video tagging techniques to increase the SEO value of a video marketing strategy.
Appeal to the Learning Styles of Different People
People have different ways of learning. Think about all of the people who call your property management company and have no real clue about the services you offer. They don't understand that in addition to performing property maintenance you also market properties, screen tenants, and more.
Now, imagine publishing a video on your site that explains everything you do. Additionally, you post videos on each service you provide. Talk about giving value to current and prospective clients. Plus, you reduce the amount of time you have to apply toward answering questions, which allows you to focus more of your time doing what you created the company for - managing properties.
With videos, you get to appeal to the different learning styles of people. Videos can contain images, graphics, text, and more. Most people are visual learners, and video gives you the ultimate way to represent your property management company in a visual format. Explainer videos and whiteboard animations work exceptionally well at communicating a complex message. Both forms of videos should be at the heart of your video marketing strategy.
Video marketing is essential to your business because it gives you a way to stay open 24/7. Think about all of the people who come across your business online when you're closed for the day or on the weekend. With video, you have found a way to market to those people and provide them valuable information even when you're sleeping.
Did you know most people perform internet searches between the hours of 7 p.m. and 11 p.m.? Instead of tending to phone calls, you'd much rather be spending time with your family. With video marketing, current and prospective clients can obtain immediate answers to their questions.
A great way to use video marketing is to create an FAQ guide and then develop a video for each question that thoroughly outlines the answer. You can cover everything from your hours of operation to your fees and even the way you handle evictions.
Boosting the SEO Value of Your Videos
Now that you understand the reasons to create videos for your property management company, you need to ensure you are getting the most out of them. To do this, you’ll need to increase the SEO value of each video you publish.
When you boost the SEO value of the videos you create, you are taking steps to ensure search engines list your videos on search engine results pages (SERPs). The goal is to achieve high SERPs.
First and foremost, to boost the SEO value of your videos, you need to publish them on your site. Create videos that relate to other relevant content on your site, and add them to those pages. Use a keyword conscious title and description of the video to give readers and search engines an idea of what the video is about.
When publishing the videos on YouTube and other social media platforms, you’ll have the option to tag the videos and create descriptions within each of those platforms, too. You can use the same tags and descriptions you used on your website when you uploaded the videos. The key here is to use the right keywords within the descriptions and as tags. More so, to brand the keywords. Take for example RentBridge created a video on the eviction process. A relevant keyword and tag would be “RentBridge eviction process.”
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With a solid video marketing strategy in place, your property management company can generate leads and increase conversions. Learn more about tagging videos for SEO.