Property Management Consulting Blog

Property management is a business built on partnership: with property owners, contractors, real estate agents, and tenants. Each of these relationships needs trust to thrive, but a traditional approach to marketing doesn’t trust the customer to know what they need.

HubSpot’s approach, however, starts with honesty by presenting the services you provide with your ideal customer in mind. The marketing technique utilized by HubSpot is called “inbound marketing,” and it can help grow your business outside of the traditional model.

With HubSpot, property management companies can stop wasting their efforts on people who have no need for their services and focus on those who seek their counsel. By outlining the basics of inbound marketing and highlighting the various tools and services provided, it will be clear how HubSpot is an excellent investment for your property management group.

So you're considering managing properties, either through your investments or as a service for other property owners. Property management is an exciting path full of potential. Your work will be different every day, you get a nice mix of desk work and getting out of the office, and the money can be excellent if you play your cards right.

Welcome to another Innovation Spotlight! Throughout this series, we hope to connect you to the latest trends, innovations, and some of the biggest thought-leaders in our industry.

This week, we feature Jennifer Stoops, senior vice president of Park Avenue Properties. Three years ago, our Senior Consultant Blais Case began talking with Jennifer about automation. Since then, she has implemented automation into Park Avenue's daily routine with great success. 

Today we pick Jennifer's brain about how to plug different automations into your property management process to make it mainstream, faster, and automated. Jennifer shares how automation has improved her office's efficiency, and how this helps them serve their customers better.

The SEO game changes almost faster than anyone can figure it out. One of the latest SEO trends to help new clients find your website (and your company) is to make sure your website has strategic, well-designed pillar pages. 

We aren't making up new terms for the same old content. You need more traffic to your website, and a pillar page is the latest way to get it. The phrase "pillar page" isn't just a clever alliteration. It's something your property management company's website desperately needs—sooner rather than later. 

Don't worry if this sounds like nonsense! We're here to explain the pillar page and why your property management company needs one—right now.

If you’re a property manager who hasn’t heard of Google My Business, it’s time to get online and get in the game.  Google My Business is a free and easy-to-use set of tools that allow you to provide accurate information and boost your Search Engine Optimization (SEO.)

Trade shows and Expos are a great way to meet prospective clients and leave a personal and lasting impression.  However, it’s once the booth has been torn down that the real work begins.  Without a solid follow-up plan in place, you’re likely to lose any prospect’s interest, and you’ll have wasted time and money spent on setting up your booth in the first place.  

The following guidelines will help you create an excellent strategy for reaching those leads and turning them into clients.

Search Engine Optimization or SEO for your website is just as much about user-friendliness as it is about your website “talking” to search engines using tools like keywords.  This is key when you’re trying to develop your company’s website, especially if you’re considering how to market a multi-faceted company best.  

In the field of property management, many companies also have a real estate side and sometimes their own investment properties, which brings up the question: is it best to utilize a single website that encompasses all of the services or should I break them out into individual sites?

It is 2019, and most people do the majority of their research online. This research includes looking for a property management team that will fulfill their needs.  

In the days of yore, people would flip through a phone book (you may still get one on your doorstep, thick books with hundreds of thin yellow pages – have post-millennials even seen one before?) and find all of the resources closest to them.    

It’s been the same conversation for more than a decade.

Your traditional marketing tactics—cold calling, email blasts, mass advertising, etc.—aren’t working anymore. Your customers are in control, and you need to embrace an inbound methodology that attracts property owners to your site, converts them into leads, closes those leads, and promotes loyalty.

The property management industry is a bit of a double-edged sword. On the one hand, it’s an $81 billion industry for you to tap into. Not only that, but the industry is mostly immune to unfavorable market forces because property management is a necessity whether the economy is strong or weak.