Property Management Consulting Blog

It’s been the same conversation for more than a decade.

Your traditional marketing tactics—cold calling, email blasts, mass advertising, etc.—aren’t working anymore. Your customers are in control, and you need to embrace an inbound methodology that attracts property owners to your site, converts them into leads, closes those leads, and promotes loyalty.

Property management has many tasks that are repetitive. While owners and tenants change, the process of onboarding them and managing their property either does not change or changes very infrequently. When you have your standardized methods defined, you can start to look for tasks you can automate to save yourself a significant amount of time.

“If you do not know where you come from, then you don't know where you are, and if you don't know where you are, then you don't know where you're going. And if you don't know where you're going, you're probably going wrong.”

A Property Manager's Guide to Establishing a Realtor Referral Program

Cultivating leads is vital to helping your property management company continue to grow and thrive. Long-term success in any business means ongoing work to onboard new clients, and in property management, it is no different.

Every major player out there uses social media to enhance their marketing, and for a good reason. The average person spends nearly two hours per day on their social media accounts, and 82 percent of the world’s population has a Facebook account.

If you aren’t promoting your property management business using social media, you’re missing out. Building an online presence requires more than a great website and paid ads, social media is one arena where you can put inbound marketing principles into action.

There are two ways you can run your property management company: as a landlord or as a property manager.

No matter how many clients you have, attracting new business is always a priority. New clients will diversify your management portfolio, bring in additional revenue, and help you grow. Even if you have enough contracts and aren’t looking to bring in new business, nurturing leads will ensure that you can bring on clients when you need to. Here are 5 ways we help our clients with property management lead generation.

Whether you’re just starting out or you’ve been managing properties for a while, you’ll eventually come to a point where you’ll need to know how to grow your property management business.