Marketing has changed over the past couple of decades for all businesses. The internet has revolutionized B2C and B2B marketing. Now more than ever, you have a world of marketing methods at your fingertips. As with all forms of marketing though, unless you track your progress, real growth isn't possible. For property management companies, it is essential to create a realistic and trackable marketing plan for the upcoming year.
Keep reading to learn how to create a solid marketing plan for your property management company, including what methods to use and which metrics to track.