Outbound vs. Inbound marketing can be summed up as: do you approach your customer, or do they approach you? Currently, marketing teams are still putting the majority of their budget into outbound marketing because it’s what’s done and what has been done for since the dawn of advertising.
It makes sense to everyone because of how prevalent marketing is in our lives: commercials on our radios, our televisions, flashing across our websites. Another term for it, though? Interruption.