Real estate investors aren’t the only people who own rental properties. There are quite a few people who unintentionally become landlords, like those who inherit properties from a loved one. Buyer personas are at the heart of an effective property management marketing plan. Without them, it becomes impossible to target content to the right audience at the right time.
Are you looking to generate more leads for your property management company? If so, you're in the right place.
A squeeze page is a vital component of inbound marketing for property managers. Commonly referred to as a landing page, a squeeze page has a specific purpose -- to secure email addresses from those visiting your site. Whether it be new leads or existing customers, getting their emails is pertinent to your marketing efforts as a property management company.
Whether you're new to the property management industry or you've been around for the last several decades, garnering and managing leads can be overwhelming. Thanks to the internet and the advent of cloud-based software, marketing automation is now available at your fingertips.
Marketing automation simplifies inbound marketing and lead management. With a tool like HubSpot, you are provided a single dashboard to manage all of your marketing efforts. Keep reading to learn more about marketing automation and how it can help your property management company gain an edge in today's ever-competitive real estate landscape.
Skilled property managers wear many hats. Learning how to respond to negative online reviews is the public relations hat. It just as crucial as the “lead generator” hat because so many people trust online reviews when searching for a new business partner. In fact, according to Inc.com, 91% of people read online reviews, and 84% of those people trust the review as if it was coming from a friend.
Generating leads is an important part of continuing to bring in new business to your property management company. New business leads should always be a focus because over time property owners will sometimes move on, or sell their property.
No matter how many clients you have, attracting new business is always a priority. New clients will diversify your management portfolio, bring in additional revenue, and help you grow. Even if you have enough contracts and aren’t looking to bring in new business, nurturing leads will ensure that you can bring on clients when you need to. Here are 5 ways we help our clients with property management lead generation.