Skilled property managers wear many hats. Learning how to respond to negative online reviews is the public relations hat. It just as crucial as the “lead generator” hat because so many people trust online reviews when searching for a new business partner. In fact, according to Inc.com, 91% of people read online reviews, and 84% of those people trust the review as if it was coming from a friend.
Generating leads is an important part of continuing to bring in new business to your property management company. New business leads should always be a focus because over time property owners will sometimes move on, or sell their property.
No matter how many clients you have, attracting new business is always a priority. New clients will diversify your management portfolio, bring in additional revenue, and help you grow. Even if you have enough contracts and aren’t looking to bring in new business, nurturing leads will ensure that you can bring on clients when you need to. Here are 5 ways we help our clients with property management lead generation.