You’re about to launch your new business venture. You’ve got staff, a killer idea to differentiate you from the competitors, and now you’re just waiting for the customers to start your services or buy your products. While potential customers are deciding if they want your services, they need somewhere to go to learn about what makes you unique.
Your website is the first touchpoint for customers. Make sure it’s a good first impression. Websites have come a long way since the mid-nineties, and so have people’s expectations. No longer content to scroll through looping gifs of dancing hamsters while low-quality tunes loop in the background, people expect to get the information they came for right away. They also don’t like clutter.
An effective business website must have a clear message, get attention, and lead the potential customer somewhere. Your site must be easy to navigate, load quickly, and have plenty of content to keep them invested.
That sounds obvious, but that doesn’t mean it’s easy to execute. Luckily, there are strategies and tools available to help.