Real estate investors aren’t the only people who own rental properties. There are quite a few people who unintentionally become landlords, like those who inherit properties from a loved one. Buyer personas are at the heart of an effective property management marketing plan. Without them, it becomes impossible to target content to the right audience at the right time.
Meet with the Rent Bridge team at NARPM Texas Style Conference!
It’s been the same conversation for more than a decade.
Your traditional marketing tactics—cold calling, email blasts, mass advertising, etc.—aren’t working anymore. Your customers are in control, and you need to embrace an inbound methodology that attracts property owners to your site, converts them into leads, closes those leads, and promotes loyalty.
Are you looking to generate more leads for your property management company? If so, you're in the right place.
Marketing is an ever-evolving field that impacts all industries.
For those operating in the property management industry, staying up to date on the latest marketing trends is key to securing new clients and keeping tenant retention rates high. With 2019 right around the corner, there's never been a better time to refine your marketing agenda. The goal is to ensure you have a marketing plan in place that can scale with your company. The better you plan, the easier it is to stay afloat as changes occur.
A squeeze page is a vital component of inbound marketing for property managers. Commonly referred to as a landing page, a squeeze page has a specific purpose -- to secure email addresses from those visiting your site. Whether it be new leads or existing customers, getting their emails is pertinent to your marketing efforts as a property management company.
Whether you're new to the property management industry or you've been around for the last several decades, garnering and managing leads can be overwhelming. Thanks to the internet and the advent of cloud-based software, marketing automation is now available at your fingertips.
Marketing automation simplifies inbound marketing and lead management. With a tool like HubSpot, you are provided a single dashboard to manage all of your marketing efforts. Keep reading to learn more about marketing automation and how it can help your property management company gain an edge in today's ever-competitive real estate landscape.
As a property manager, you may not be well-versed in all of the sophisticated technology or insider tricks that help you track your online marketing efforts. The good news is there are some simple and free resources you can use to help track your property management marketing efforts such as Google Analytics.
Skilled property managers wear many hats. Learning how to respond to negative online reviews is the public relations hat. It just as crucial as the “lead generator” hat because so many people trust online reviews when searching for a new business partner. In fact, according to Inc.com, 91% of people read online reviews, and 84% of those people trust the review as if it was coming from a friend.
A Property Manager's Guide to Establishing a Realtor Referral Program
Cultivating leads is vital to helping your property management company continue to grow and thrive. Long-term success in any business means ongoing work to onboard new clients, and in property management, it is no different.