As a property manager, you may not be well-versed in all of the sophisticated technology or insider tricks that help you track your online marketing efforts. The good news is there are some simple and free resources you can use to help track your property management marketing efforts such as Google Analytics.
Skilled property managers wear many hats. Learning how to respond to negative online reviews is the public relations hat. It just as crucial as the “lead generator” hat because so many people trust online reviews when searching for a new business partner. In fact, according to Inc.com, 91% of people read online reviews, and 84% of those people trust the review as if it was coming from a friend.
A Property Manager's Guide to Establishing a Realtor Referral Program
Cultivating leads is vital to helping your property management company continue to grow and thrive. Long-term success in any business means ongoing work to onboard new clients, and in property management, it is no different.
Every major player out there uses social media to enhance their marketing, and for a good reason. The average person spends nearly two hours per day on their social media accounts, and 82 percent of the world’s population has a Facebook account.
If you aren’t promoting your property management business using social media, you’re missing out. Building an online presence requires more than a great website and paid ads, social media is one arena where you can put inbound marketing principles into action.
Property management marketing has changed. Search Engine Optimization (SEO) is still an integral part of reaching your customers, but your customers will look elsewhere if you don’t produce high quality, helpful content that meets their expectations. Yes, keywords matter, but if your content focuses too much on keyword placement, your customers are going to consume content from a site that doesn’t appeal more to search engines than it does to them.
No matter how many clients you have, attracting new business is always a priority. New clients will diversify your management portfolio, bring in additional revenue, and help you grow. Even if you have enough contracts and aren’t looking to bring in new business, nurturing leads will ensure that you can bring on clients when you need to. Here are 5 ways we help our clients with property management lead generation.
Control your Lease Expirations and Renewals Workflow
Do you love tracking data? If so this blog is for you. Do you hate numbers? If so this blog is really for you.