Property Management Consulting Blog

Have you noticed a decline in traffic to your blog or website? If that's the case, you're not alone. 

Due to changes in how Google generates search results and the addition of a block of text called "featured snippets," you'll see your content pushed down the search results page.   

Your website is your inbound marketing voice. If people can't find you, how can they learn about you? 

We have good news! With a little know-how, you can use the Google featured snippet to your advantage! Landing in that spot could improve traffic to your site and help grow your business.

Check out our six steps to inbound success for your property management business. 

The backlink is one of the best ways to improve your website's SEO (Search Engine Optimization) ranking. Backlinks help your site become visible to a broader audience. They help generate more organic traffic to your website. 

Guess what? There's a strategy for generating useful backlinks to improve your website's traffic. 

Backlinks are a critical component of your inbound marketing strategy. Here's our guide to consistently generating the right kinds of backlinks for your property management website. 

Have you ever considered giving your website a grade? Just like in school. 

Does it earn an "A" for "above average," or an "F" for "failure to function." 

It can be challenging to take an honest look at your website. However, you might not realize that you're losing traffic and potential customers because your website annoys users!

If your website isn't generating traffic and providing leads for your property management business, it's time to conduct an audit and give your site a grade.

Your website is no longer merely a place for visitors to learn the basics of what you do and how to reach you. Today's websites are the inbound marketing voice for businesses. 

Let's look at a few areas to review and grade your website. 

Without a good CTA (Call to Action), your blog post could fall flat. 

Excellent writing and a compelling story help make any blog post an interesting read for your website visitors. However, don't drop the ball when it comes to directing your readers with an action.

After all, the point of your blog post is to inform and direct action. Blogs are more than just an entertaining read! They are a critical part of your inbound marketing plan.

When creating new content or performing a content audit on your website, take a hard look at your CTAs. Inbound marketing doesn't work if you don't use your Call-to-Action in strategic ways to encourage consumers to take the next step. 

Here's what you need to know about the CTA for your blog posts. 

You’re about to launch your new business venture. You’ve got staff, a killer idea to differentiate you from the competitors, and now you’re just waiting for the customers to start your services or buy your products. While potential customers are deciding if they want your services, they need somewhere to go to learn about what makes you unique.

Your website is the first touchpoint for customers. Make sure it’s a good first impression. Websites have come a long way since the mid-nineties, and so have people’s expectations. No longer content to scroll through looping gifs of dancing hamsters while low-quality tunes loop in the background, people expect to get the information they came for right away. They also don’t like clutter.

An effective business website must have a clear message, get attention, and lead the potential customer somewhere. Your site must be easy to navigate, load quickly, and have plenty of content to keep them invested.

That sounds obvious, but that doesn’t mean it’s easy to execute. Luckily, there are strategies and tools available to help.

The SEO game changes almost faster than anyone can figure it out. One of the latest SEO trends to help new clients find your website (and your company) is to make sure your website has strategic, well-designed pillar pages. 

We aren't making up new terms for the same old content. You need more traffic to your website, and a pillar page is the latest way to get it. The phrase "pillar page" isn't just a clever alliteration. It's something your property management company's website desperately needs—sooner rather than later. 

Don't worry if this sounds like nonsense! We're here to explain the pillar page and why your property management company needs one—right now.

It is 2019, and most people do the majority of their research online. This research includes looking for a property management team that will fulfill their needs.  

In the days of yore, people would flip through a phone book (you may still get one on your doorstep, thick books with hundreds of thin yellow pages – have post-millennials even seen one before?) and find all of the resources closest to them.