Video marketing has proven itself as highly successful over the past couple of years. Both Google and Facebook have algorithms in place that look favorably on content that includes video. Video marketing is easy to track, and by 2021, it is expected to make up at least 80% of all internet traffic.
For property management companies, video marketing is especially important. Renters these days take to the internet to perform a ton of research on available properties. With a solid video marketing strategy in place, property management companies can increase tenant retention and shorten vacancy cycles.
Keep reading to learn why property managers need video marketing. You’ll also learn video tagging techniques to increase the SEO value of a video marketing strategy.