Have you ever considered giving your website a grade? Just like in school, ask yourself: does it earn an "A" for "excellent" or an "F" for "failure?"
It can be challenging to take an honest look at your website. However, you might not realize that you're losing traffic and potential customers because your website annoys users!
If your website isn't generating traffic and providing leads for your property management business, it's time to conduct an audit and give your site a grade. Your website is no longer merely a place for visitors to learn the basics of what you do and how to reach you. Today's websites are the inbound marketing voice for businesses.
Let's look at a few areas to review and grade your website.
Your Website's Content
How is the content on your website? Is there any content on your website beyond your company's name and contact info? You might have heard this before: Content is King. It's true!
For websites, for marketing, and for any kind of communication with prospects and customers; what you say and how you say it makes all the difference.
However, there's more to content than written words. Your website should have engaging content in a variety of formats:
- Details about your business
- Links to social media
- Free offers
If you're missing any of these content elements, you might need to give your website a "C" for "cut-rate" content. If visitors aren't staying to read, watch, and ultimately share your content, knock your site down to a "D" for content "deficiency."
Engaging new leads is not only about how they find you. Robust and interesting content helps keep visitors interested in your property management business.
Your Website's Structure
Today's websites look vastly different than sites of five or ten years ago.
User-friendly website structure evolves over time. It's not enough to have excellent content on your website. Visitors need to find it easily and navigate without issue to see more content and CTAs (calls-to-action).
A lot of testing goes into strategic website structures. Today, most websites have a wide, open feel. That's in contrast to sites from a few years ago that relied on a series of columns and headers with a lot of navigation.
As user patterns change, so does the way we lay out websites to keep them engaged. Often, simpler is better. You want visitors to find answers to their problems and quickly find out how to engage with you as their solution.
If your website is easy to navigate, makes good use of your content, and keeps visitors coming back for more, give your site an "A" for an "awesome" structure!
Your Website's SEO
Do your SEO efforts help make your website (and therefore, your business) visible to the right people?
Your website's SEO (Search Engine Optimization) is critical to helping people find you. You can have a brilliant website, but if no one can find it, it's useless.
SEO is what helps your property management business rise higher in online search results. It includes a combination of keywords, paid ads, internal links, and organic reach.
When people type keywords into a search engine, you want your website to be one of the first to appear at the top of the results page. That's the fruits of excellent SEO.
Strategic SEO practices help drive more quality traffic to your website. If you search for your business services and your website doesn't come up near the top of the first or second results page, your website earns a "B" or below for "broken" SEO.
Your Website's Responsiveness
Can you think of a website that looks amazing on your laptop's browser? Then you look at it on your phone, and it's a disaster.
Your website's responsiveness across all devices is a critical component for success. When building or updating your website, keep in mind how it needs to look and function--no matter what platform a visitor uses.
Responsive design allows your website to operate seamlessly across all web browsers, laptops, desktops, and mobile devices. If your website looks great on a Macbook browser but loses all functionality on an iPhone browser, give it a "D" for "defective."
Don't Go Easy On Your Website!
Your website is one of the most important tools in your marketing tool bag! Don't go easy on yourself when it comes to grading it.
If you're struggling with an honest look at your website, or you don't know how your site's grade stacks up to others in your "class," Rent Bridge can help.
We are experts in content audits and creating or upgrading business websites to drive the traffic you need. When your website brings in the right kind of traffic, your business grows. Let's start with a FREE consultation to get those website grades up!