Inbound marketing is a strategy to increase and convert the most qualified traffic for your property management business by providing helpful resources, or content, to your target owners.
The content we create includes blogs, checklists, helpful social media posts, etc. that help property owners solve their pain points. When you answer the questions that your owners are asking you are positioning yourself as their go-to resource. When owners are ready to take the next step and hire a property manager, the connection you have built with them brings them to you—the natural solution to their problem.
Instead of interrupting, cold-calling, and trying to force your way in front of an owner, Inbound Marketing helps you open the door for leads to come to you.
The best part of Inbound Marketing? Automation. With HubSpot, we can automate Inbound Marketing to produce even better results.
It works. Inbound Marketing is based on content that solves a problem for the end-user. In property management marketing that end-user is the property owner (and sometimes tenants). If property owners had no problems, they'd very likely have little use for property managers. By solving their problems before ever taking any money from them, you build a relationship they will rely on when they are ready to take the next step.
Property Management Inbound Marketing focuses on helping owners during the three phases of the buyer's journey: awareness, consideration, and decision. In each stage the property owner has unique needs that Inbound Marketing helps to solve.
The types of content that will help a property owner move through the buyers journey and become a lead depends on your market and your buyer persona. That is why we work through the message mapping process with our clients who are implementing property management marketing automation and Inbound Marketing.