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Property Management
Marketing Budget Calculator

Projected Monthly Budget

How much do you (or can you) spend on marketing for your business each month?
This number should include all forms of marketing. Be sure to consider pay per click, search engine optimization, social media marketing, direct mail marketing, print ads, etc.

$100

$10K

Estimated Cost Per Lead

How many leads are generated from your marketing dollars spent? Marketing Dollars Spent/Number of Leads Received = Cost per lead.
Marketing Dollars Spent/Number of Leads Received = Cost per lead.

$10

$1K

Estimated Closing Ratio

How many of the leads that you receive are converted into closed deals or signed contracts? Number of leads that become clients / Number of leads received in total = Closing Ratio (%)
Number of leads that become clients / Number of leads received in total = Closing Ratio (%)

1%

100%

Estimated Number of Properties Managed Per New Client

How many properties does your average client own that your company manages?
Is your typical client an individual homeowner that simply wants to rent out a single property? Or is your typical client an intentional investor with multiple properties in their portfolio?

1

100

Estimated Monthly Revenue Per New Property

How much revenue do you anticipate each new property added will contribute to your bottom line?
Average Monthly Management Fee + Any Additional Anticipated Monthly Fees Collected From Owners or Tenants, i.e. late fees / Monthly Expenses Allocated to Managing Each Property.

$10

$10K

Results

Number of Leads Generated

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Number of New Clients

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New Properties Under Management

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Cost Per New Client

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Cost Per New Managed Property

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Estimated Revenue for 1st 12 Months

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