One of the purest emotions a person can feel is gratitude, and most of us appreciate being thanked for even the little things in life. As a property management company, you have an opportunity to thank those who inquire about your services, solidifying your courteous, helpful style in their minds, as a component of your property management marketing.
Thank you emails are some of the most underrated emails you can send: no one is ever frustrated that they are thanked "too much," whereas other kinds of emails sometimes lead to a crowded inbox that frustrates users.
Whenever you provide even a small thing for a potential client, thanking them for participating and engaging with you is key to building long-term relationships.
If you know that you've not been sending thank you emails automatically when website visitors engage with your company, here are some reasons to put this practice in action today.
Thank You Emails Grow Subscribership
If your leads are fairly new and have only shared their email with you once so far, you can use a thank you email as a place to confirm that the lead is interested in opting into your newsletter.
Sure, you can auto-subscribe people who share their email address with you and just let them decide to opt-out. However, getting a conscious opt-in will create more of a connection to the newsletter and hopefully keep them tuned in to your property management business for longer. They may even have further feedback for you, and responding to that first thank you email can be the start of a productive conversation.
Leads Expect, and Therefore Open, These Emails
If a lead gives you their email address by signing up for a content offer, a webinar event, or your email newsletter, they usually expect some confirmation of receipt. Many systems send a cold and automatic email of this type, but you can customize these emails to be the exact message you want those leads to be reading.
Compared to other property management marketing emails, confirmation or "thank you" type emails are opened about twice as often, which means that crafting this message is well worth your time. This is a key window before someone grows accustomed to your standard marketing messages, and sharing your information and value at this juncture can lead to a continued connection and conversion.
Email Closes the Loop With New Customers
If you have a lead who has actually signed up for your services, you might want to send a thank you email even when you've already closed the deal. The arrangement of property management services is a big step for a lot of landlords, and they appreciate knowing that they've made the right call. Think about all the positive things that a thank you can do in such a context:
- Show how your relationship will be with landlords going forward as their property manager.
- Show that you value them beyond "closing the deal."
- Offer key information to get the ball rolling in the onboarding process.
- Show you're grateful for their business.
While you've already sealed this deal, landlords know other landlords. When they are highly satisfied with the experience they're having with you, they're much more likely to refer people your way. The right property management marketing can gain clients via word of mouth in a very powerful way, and it can start with great thank you emails.
Email Makes Secondary Conversions Possible
Thank you emails that are attuned to what your qualified leads just did can be helpful. If the client has signed up your newsletter, the thank you email can suggest a phone call or meeting.
If your client has signed up for property management services, you can share a link to your other services, such as your realty side of the business or other expanded services. Thank you emails are a logical place to mention other things that might be complementary to the work they are currently doing.
Emails Are an Easy Way to Showcase Your Values
It doesn't take all that long to create a few customized thank you email automations for the different ways that your leads access your website. Once you create these templates, they continue to go to work for you every time you get new traffic.
From the get-go, new leads get a chance to glimpse what working with your property management firm is like. These emails are often most powerful when they are quite short, but that short message can be packed with concern, warmth, and readiness to move forward. These factors matter a lot to landlords, and these emails can make a lasting impression.
Are you ready to make every word count in your interactions with potential landlord clients? Work with RentBridge today to construct a powerful marketing plan for your business.