What is Message Mapping? Message Mapping is the Rent Bridge process of getting to know your business, your messaging, your brand story—everything that makes up the essence of your company.
First, we start by gathering information about why your property management company exists. Your company culture and values are more than a section on your “about us” page; they are the reason that buyers ultimately connect with you. Focusing your messaging to include the “why” helps buyers to form an emotional connection with your brand.
According to The Golden Circle, messaging needs to be built from the “why” out. Your mission, vision, and values help answer the why, how, and what of the message and help create your brand story.
Property management marketing should always start with a message map and review of your brand story.
After we learn about your property management business, we are able to write your brand story and plan your campaigns. By understanding your brand story, we are able to create content that helps your prospects feel a connection with your brand—and ultimately convert.
The initial message mapping process is made up of three steps, defining your "why", building your brand story, and clarifying your home page messaging to ensure it tells a cohesive narrative. From there we continue to message map for you in quarterly sprints to ensure your messaging remains on target and your metrics look healthy.