How Does Property Management Marketing Automation Work?


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Message Mapping

We create buyer personas, identify opportunities to optimize your website for lead capture, document your brand story, your company culture, and learn everything we need to know about you to accurately represent your brand. Learn more about the Rent Bridge message mapping process.

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Foundational Campaigns

Upon launch, we ensure you have the foundational campaigns every successful property management company should have. We optimize your website to work with HubSpot’s marketing automations, set up lead scoring, a sales pipeline, and set your Business Development manager up for success. BizDev Campaigns include:

  • Realtor Referral Program
  • Free Rental Analysis
  • General Marketing Email Drips
  • Delight Emails for Customers
  • Educational Newsletter Campaign for Converting DIY Landlords
  • Investor Targeting Campaign
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Drive Growth & Conversions

Curated Campaigns

After creating your foundational campaigns, we look at your market and develop campaigns aimed at advancing your business goals, launching one curated campaign per quarter. What does a campaign include?

Continuous Improvement Cycles

We monitor your metrics monthly and Message Map quarterly, using data to make ongoing improvements to the campaigns we create as well as plan for the future.

Automate & Dominate

  • HubSpot’s marketing automations mean you don’t have to do anything but make the call & close the deal when you get a new lead.
  • Behavior-based triggers mean your owners see the right content at the right time to move them through the buyer’s journey.

Don’t Just Take Our Word For it.

Here’s What Our Customers Have to Say:

Rent Bridge most certainly puts you first. You are their highest priority and they know what they are talking about. I highly recommend them! Everyone who works here is genuinely a GREAT human being and I appreciate them.

Drea Poole

Property Meld

Heather and her team are the best, if you need help with your property management or real estate business they do it all. Marketing, consulting, and automation, what don't they do for PM?

David Appleby


We have been working with the team from Rentbridge for about two months. We have already migrated our team to hubspot, create tickets in hubspot (replacing emails) and have our first process automated saving us about 80 man hours per month. We have only scratched the surface with the ability to automate. Rentbridge will save us $100,000s of dollars once fully implemented in man hours and in retention. Highly recommend.

Pete Neubig

Empire Industries

I'm a massive fan of how Rent Bridge is capitalizing on automation to streamline and improve marketing operations. Their firm is thinking next level! Top notch group of folks as well.

Ray Hespen

Property Meld

I had the pleasure at meeting with Michael and Heather at IMN Dallas this fall. They have been exceptional to work with and have a strong understanding of the property management industry to help streamline and automate many of the daunting tasks within PM.

BJ Reeder

Reeder Properties

This company has been the rocket fuel to our company Empire Industries. They are by far the best in the industry if you want to scale your company these are the people to hire. Just hope your competition does not hire them first :-)

Steve Rozenberg

Empire Industries

Not sure how much marketing budget you need to hit your goals?
Take our free course,
How to Create a Marketing Budget.

Learn More

Still Need Some More Help?

Download your free guide: PMOS Made Simple.

You’ll receive a step-by-step guide to carrying out an audit of your business, and you’ll learn how to determine if a Property Management Operating System is Right for Your Business.